A little about me

Layla Obregon

I’m a customer-obsessed technologist with a mastery of content management and user experience design principles and practices — extending to web, mobile, social media and email campaign management.

  • User experience designer

    In a nutshell, I’m passionate about doing the right thing for customers, delivering pleasing experiences, and delighting them along all points of their journey. I’ve developed an extensive background and “toolbox” that I routinely draw upon when designing solutions for customers (card sorts, sitemapping, heatmapping, usability testing, heuristic evaluations, A/B testing, surveys, competitive analysis, etc). I’ve worked as a designer, information architect and researcher and enjoy making things work better for people while positively impacting the bottom line.

  • Web producer

    I manage websites like well-oiled machines. From hand-coded sites to those managed by commercial content management systems, I’ve handled them all. I have managed countless redesigns, technology uplifts, conversions to responsive frameworks (mobile-friendly), and rebranding efforts for customers of all sizes. I seek out opportunities to improve the content, leveraging usage and call center data, while keeping a close eye on SEO considerations and accessibility concerns.

  • Leader of people

    I create and grow really effective teams. I lead by inspiring others to be the best they can be, doing work they are really proud of. My teams have fun and get a lot of work done in really streamlined ways, leveraging the best parts of Agile, Scrum, and Kanban methodologies.

  • At home

    A native of Seattle, I love the great outdoors, and dabble quite a bit in wildlife photography. I’m a serial entrepreneur and enjoy¬†helping others get their own businesses off the ground. I love good food, good music, and exploring new places. I’m also the owner of a handcrafted bath and body company, Flowering Tree Botanicals, founded in 2008.

My availability

I’m currently accepting freelance clients and interested in new opportunities in digital, customer/user experience, content management, eCommerce and web production.

If you need some help with a web project or if you have an opening that seems like a great match, I’d love to hear about it. Please contact me.

View my portfolio >