“Layla is a fiercely loyal, selfless worker who rolls up her sleeves and tackles the hard projects. Whether it’s seeing a major campaign launch at midnight or on a weekend, or juggling requests for website updates and additions from departments all across the company, she keeps her cool and gets it done. She’s also quick to do legwork to bring in programs and tools to continually improve our content quality and work processes (and at the same time make work more transparent to clients).

She’s encouraging and thoughtful while simultaneously pragmatic. She gets day-to-day work done with lightning speed, but also keeps a team-wide focus on long-term goals, all in the midst of a company and industry that’s being disrupted and reinvented. Layla’s a great manager and encourages her team to both work more efficiently and grow professionally.” ~ Erica Jorgensen, Instructor, Graduate School of Communication at University of Washington (Direct report)

“Layla is quite literally the ideal internal subject matter expert, teammate, advocate and ear-to-the-ground. I’ve worked with her on literally hundreds of web content projects since my first week at Premera. Without exception, she brings clarity and leadership to guide the work, listens carefully to internal stakeholders, and, perhaps most amazingly given her workload, she gets stuff done with lightning speed! I’ve come to know Layla as that rare colleague who is both deep in technical and business expertise, and wide in her grasp of our business.” ~ Tom Thompson, Manager, Customer Lifecycle Management at Premera Blue Cross (Customer, Peer)

“In addition to always being positive and consistently showing others how to have a can-do attitude, Layla does great work and always meets her commitments. She’s one of the bright stars at Premera, as evidenced by her being voted for excellence awards four years running – I know of no one else who can match that. She’s a pleasure to work with.” ~ Kevin Wick, Creative Director at frog (Peer)

“Layla is very easy to work with and is a seasoned professional. She has the right balance of technical and interpersonal skills to get the job done. She has proven skills end-to-end from driving out requirements to leading complex project from beginning to successful end. I highly recommend Layla as a valuable asset to any organization.” ~ Gerry Yates, IT Leader in Service Management (Peer)


I have many references that I can make available upon request. Please contact me for more information.


Design Award, Web Hosting Services (2008)
Silver Web Award, American Association of Webmasters (2006, 2007)
Spirit of Excellence Award, Premera Blue Cross (2006, 2004, 2001)
Leadership Excellence Award, Premera Blue Cross (2007, 2003, 2002)
Best of Industry Award, Web Marketing Association (2003)


DigitalEve Seattle
HTML Writer’s Guild
International Webmaster’s Association

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